How Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

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Focused on creating premium offerings at their list of over 30 special interest magazines, Bonnier Corporation called on Piano to fuel a subscription-based ad-light experience for their Saveur, Popular Science and Flying sites. And that was just the start.

Piano helped to:

  • Detect ad blocking technology
  • Enable a paid ad-light experience

  • Introduce a trial subscription offer

  • Create possibilities for future opportunities