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CASE STUDY

How Golf Digest Swings and Wins with a New Digital Model Based on Premium Content.

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When Golf Digest set out to create Golf Digest Schools and Golf Digest All Access — premium offerings that would build added value for their loyal users and provide new digital revenue streams — they knew they needed the right technology to fuel their goals.

Piano helped them:

  • Offer paid access to their new premium offerings
  • Optimize subscription offerings to drive revenue goals

  • Create the right promotions to build interest and increase revenue

  • Increase their online conversion rate

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