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  • Monthly News Roundup: October 2021

    Monthly News Roundup: October 2021

    Read the best analytics stories from the last month from MarTech, CMS Wire, The Drum and AIThority.

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  • Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

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  • Meilleurtaux: Leveraging Analytics to Drive Future Growth

    Meilleurtaux: Leveraging Analytics to Drive Future Growth

    How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth

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  • How to Master the Quality of your Data: Challenges, Methods and Tools

    How to Master the Quality of your Data: Challenges, Methods and Tools

    Ensure that data is structured, qualitative, secure and easily accessible internally to drive revenue and growth.

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  • Piano Introduces Global Experiences for Easier Brand Experiences Management

    Piano Introduces Global Experiences for Easier Brand Experiences Management

    Piano’s new Global Experiences enable publishers to create, deploy and manage experiences across all connected apps while retaining brand-specific autonomy.

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  • Infopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding

    Infopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding

    How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.

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  • Aligning Your Marketing and Sales Teams Around Marketing Attribution

    Aligning Your Marketing and Sales Teams Around Marketing Attribution

    Drive marketing attribution, customer acquisition and retention by aligning your marketing and sales teams

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  • Piano Wins Grand Globee in the 2021 CEO World Awards

    Piano Wins Grand Globee in the 2021 CEO World Awards

    The Globee Awards have recognized Piano as a Grand Winner in the 9th Annual 2021 CEO World Awards.

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  • Is there a future for marketing attribution with the demise of third-party cookies?

    Is there a future for marketing attribution with the demise of third-party cookies?

    With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

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  • 9 criteria for driving business results with analytics in 2022

    9 criteria for driving business results with analytics in 2022

    Nine criteria to get your data analytics strategy in order before third-party cookies expire in 2022

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  • Piano Announces New Digital Analytics Solution

    Piano Announces New Digital Analytics Solution

    Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today

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  • What if Data Was Your Competitive Advantage?

    What if Data Was Your Competitive Advantage?

    Why analytics is essential to drive decisions and support organizational growth

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  • How to optimize your ROI with marketing attribution

    How to optimize your ROI with marketing attribution

    Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.

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  • Monthly News Roundup: September 2021

    Monthly News Roundup: September 2021

    In honor of the return to school in many of our markets, we’ve focused on all things educational when it comes to subscriptions, personalization and analytics!

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  • Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.

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  • Nick Worth Joins Piano as Inaugural Chief Client Officer

    Nick Worth Joins Piano as Inaugural Chief Client Officer

    Piano announced that Nick Worth has joined the organization as its inaugural chief client officer. Worth is an accomplished B2B service delivery and marketing leader with a proven track record of deli

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  • Choosing the best marketing attribution model for your business

    Choosing the best marketing attribution model for your business

    With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel

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  • How to Set Up Marketing Attribution Analysis

    How to Set Up Marketing Attribution Analysis

    Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

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  • Monthly News Roundup: August 2021

    Monthly News Roundup: August 2021

    Here’s a quick recap of the top analytics stories we’ve loved diving into this month from Snowflake, TechRepublic, IDC and AdExchanger.

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  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

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