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  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

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  • Piano Monthly News Roundup: July 2021

    Piano Monthly News Roundup: July 2021

    A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

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  • Availability: the key to data governance at L'Équipe

    Availability: the key to data governance at L'Équipe

    How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

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  • Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

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  • 4 Reasons Data Governance is Essential for Businesses

    4 Reasons Data Governance is Essential for Businesses

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • Data Governance: Principles and Benefits for Organizations

    Data Governance: Principles and Benefits for Organizations

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • How To Evaluate An Identity Solution

    How To Evaluate An Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

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  • How to Win the Post-Third-Party Future

    How to Win the Post-Third-Party Future

    With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

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  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • Monthly News Roundup: June 2021

    Monthly News Roundup: June 2021

    Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.

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  • The Art of Mastering Your Data Governance

    The Art of Mastering Your Data Governance

    Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

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  • Avoiding Data Sampling Places Quality Over Quantity

    Avoiding Data Sampling Places Quality Over Quantity

    Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

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  • Piano's Data Health Checklist

    Piano's Data Health Checklist

    Piano's Data Health checklist- sound data makes sound business decisions. Six of the most important ways to guarantee healthy data.

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  • On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.

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  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • Monthly News Roundup: May 2021

    Monthly News Roundup: May 2021

    A quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on subscription performance beyond the COVID-19 subscription surge.

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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