Analytics

Piano's Analytics section takes you through the key areas involved in breaking your ad revenue, subscriptions, content engagement and customer profile data out of silos to get a full customer view that drives business outcomes. From implementing a data governance model to vetting the health of your data, you'll have at your fingertips all you need to build and maintain a data analytics strategy.

  • The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around44:27

    The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around

    All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,

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  • Is there a future for marketing attribution with the demise of third-party cookies?

    Is there a future for marketing attribution with the demise of third-party cookies?

    With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

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  • Piano Announces New Digital Analytics Solution

    Piano Announces New Digital Analytics Solution

    Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today

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  • What if Data Was Your Competitive Advantage?

    What if Data Was Your Competitive Advantage?

    Why analytics is essential to drive decisions and support organizational growth

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  • How to optimize your ROI with marketing attribution

    How to optimize your ROI with marketing attribution

    Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.

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  • Choosing the best marketing attribution model for your business

    Choosing the best marketing attribution model for your business

    With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel

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  • How to Set Up Marketing Attribution Analysis

    How to Set Up Marketing Attribution Analysis

    Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

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  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

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  • How to Collect More First-Party Data

    How to Collect More First-Party Data

    First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

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  • Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Piano's 10 guidelines for building an effective data governance strategy.

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  • Availability: the key to data governance at L'Équipe

    Availability: the key to data governance at L'Équipe

    How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

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  • 4 Reasons Data Governance is Essential for Businesses

    4 Reasons Data Governance is Essential for Businesses

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • Data Governance: Principles and Benefits for Organizations

    Data Governance: Principles and Benefits for Organizations

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • The Art of Mastering Your Data Governance

    The Art of Mastering Your Data Governance

    Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

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  • Avoiding Data Sampling Places Quality Over Quantity

    Avoiding Data Sampling Places Quality Over Quantity

    Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

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  • Piano's Data Health Checklist

    Piano's Data Health Checklist

    Piano's Data Health checklist- sound data makes sound business decisions. Six of the most important ways to guarantee healthy data.

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  • On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • Turbocharging Personalization with Analytics1:02:12

    Turbocharging Personalization with Analytics

    Intelligence is key to any decision you make. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, you need to ensure you h

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  • Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

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