Analytics
Piano's Analytics section takes you through the key areas involved in breaking your ad revenue, subscriptions, content engagement and customer profile data out of silos to get a full customer view that drives business outcomes. From implementing a data governance model to vetting the health of your data, you'll have at your fingertips all you need to build and maintain a data analytics strategy.
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44:27Watch VideoThe Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around
All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,
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Read ArticleIs there a future for marketing attribution with the demise of third-party cookies?
With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.
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Read ArticlePiano Announces New Digital Analytics Solution
Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today
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Read ArticleWhat if Data Was Your Competitive Advantage?
Why analytics is essential to drive decisions and support organizational growth
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Read ArticleHow to optimize your ROI with marketing attribution
Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.
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Read ArticleChoosing the best marketing attribution model for your business
With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel
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Read ArticleHow to Set Up Marketing Attribution Analysis
Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.
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Read ArticleHow Progressive Profiling Helps Build Rich Audience Segments
Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.
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Read ArticleHow to Collect More First-Party Data
First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it
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Read ArticleTipsheet: 10 Tips for Building an Effective Data Governance Model
Piano's 10 guidelines for building an effective data governance strategy.
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Read ArticleAvailability: the key to data governance at L'Équipe
How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.
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Read Article4 Reasons Data Governance is Essential for Businesses
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
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Read ArticleData Governance: Principles and Benefits for Organizations
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
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Read ArticleThe Art of Mastering Your Data Governance
Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.
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Read ArticleAvoiding Data Sampling Places Quality Over Quantity
Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.
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Read ArticlePiano's Data Health Checklist
Piano's Data Health checklist- sound data makes sound business decisions. Six of the most important ways to guarantee healthy data.
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Read ArticleOn the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?
When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.
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Read ArticleHow the Right Data Can Build Brand Value and Protect Consumer Privacy
We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."
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1:02:12Watch VideoTurbocharging Personalization with Analytics
Intelligence is key to any decision you make. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, you need to ensure you h
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Read ArticleBien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy
Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.
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