Building Brand Value with First-Party Data

A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies and their clients? Reset means looking at the state of the industry and emerging with fresh, new ideas. This session will allow the audience to walk away with an understanding of first-party data acquisition strategies and potential paths forward for their organizations.

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Meilleurtaux: Leveraging Analytics to Drive Future Growth
Meilleurtaux: Leveraging Analytics to Drive Future Growth

How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and d...

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How to Master the Quality of your Data: Challenges, Methods and Tools
How to Master the Quality of your Data: Challenges, Methods and Tools

Ensure that data is structured, qualitative, secure and easily accessible internally to drive revenue and g...