Articles
Read all of our blog posts and media bylines in Piano's Articles section. We cover a range of topics related to subscriptions, personalization and analytics written by our own thought leaders in addition to partners. From straighforward written blog posts to infographics, you'll find a catalog of information on how to create better customer experiences using data and journey orchestration tools.
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Read ArticleMonthly News Roundup: October 2021
Read the best analytics stories from the last month from MarTech, CMS Wire, The Drum and AIThority.
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Read ArticlePiano Academy Petite Amsterdam 2021 in Review
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
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Read ArticleMeilleurtaux: Leveraging Analytics to Drive Future Growth
How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth
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Read ArticleHow to Master the Quality of your Data: Challenges, Methods and Tools
Ensure that data is structured, qualitative, secure and easily accessible internally to drive revenue and growth.
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Read ArticlePiano Introduces Global Experiences for Easier Brand Experiences Management
Piano’s new Global Experiences enable publishers to create, deploy and manage experiences across all connected apps while retaining brand-specific autonomy.
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Read ArticleInfopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding
How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.
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Read ArticleAligning Your Marketing and Sales Teams Around Marketing Attribution
Drive marketing attribution, customer acquisition and retention by aligning your marketing and sales teams
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Read ArticlePiano Wins Grand Globee in the 2021 CEO World Awards
The Globee Awards have recognized Piano as a Grand Winner in the 9th Annual 2021 CEO World Awards.
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Read ArticleIs there a future for marketing attribution with the demise of third-party cookies?
With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.
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Read Article9 criteria for driving business results with analytics in 2022
Nine criteria to get your data analytics strategy in order before third-party cookies expire in 2022
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Read ArticlePiano Announces New Digital Analytics Solution
Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today
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Read ArticleWhat if Data Was Your Competitive Advantage?
Why analytics is essential to drive decisions and support organizational growth
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Read ArticleHow to optimize your ROI with marketing attribution
Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.
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Read ArticleMonthly News Roundup: September 2021
In honor of the return to school in many of our markets, we’ve focused on all things educational when it comes to subscriptions, personalization and analytics!
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Read ArticleDigital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology
Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.
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Read ArticleNick Worth Joins Piano as Inaugural Chief Client Officer
Piano announced that Nick Worth has joined the organization as its inaugural chief client officer. Worth is an accomplished B2B service delivery and marketing leader with a proven track record of deli
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Read ArticleChoosing the best marketing attribution model for your business
With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel
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Read ArticleHow to Set Up Marketing Attribution Analysis
Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.
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Read ArticleMonthly News Roundup: August 2021
Here’s a quick recap of the top analytics stories we’ve loved diving into this month from Snowflake, TechRepublic, IDC and AdExchanger.
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Read ArticleHow to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
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