Articles
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Piano Academy is Back
Piano Academy is back!
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Permission: The New Currency to Create Customer Loyalty
The end of third-party cookies has ushered us into a new era of consent-based personalization.
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Piano Software Elevates Flagship Product Composer
Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design
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Thrive in the Post-Cookie World by Harnessing Your Own Data
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
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Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore
Learn more about Piano’s Asia-Pacific Expansion and Headquarters.
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Piano’s 2020 Year in Review
Read Piano by the Numbers, Piano a year in review.
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How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
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Get Past the Paywall: Boost Engagement to Reduce Churn
Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.
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Get Past the Paywall: Make The Right Offer The Right Way
Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.
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Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020
We’re so proud to have been recognized alongside Mediahuis as the Digiday Marketing & Advertising Awards Europe winner for Most Effective/Measurable Campaign of 2020.
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Get Past the Paywall: Personalize Engagement to Reach Users
Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.
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Piano chosen as a 2020 Red Herring Top 100 North America Winner
We are thrilled to announce we have been chosen as a 2020 Red Herring winner, recognizing the continent’s most exciting and innovative private technology companies.
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The Drum Names Trevor Kaufman "Martech Hero” in the 2020 B2B Awards
We are thrilled to announce that our CEO Trevor Kaufman has been selected as the 2020 winner of the “Martech Hero” award from The Drum.
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Piano Ranked Number 258th Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies announced Piano ranked number 258th.
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Piano Nets "Product of Year" Honor in the 2020 BIG Award for Business
The Business Intelligence Group's BIG Award for Business released their 2020 awards and we are excited to announce Piano was named the Product Of Year. The Business Intelligence Group's BIG
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5 Ways to Turn Window Shoppers Into Subscribers
For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.
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How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
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Piano Announces New Chief Growth Officer, Joanna Catalano
Piano, the leading subscription commerce and customer experience platform, today announces its new Chief Growth Officer, Joanna Catalano.
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Why advertisers are leaning into digital publishing strategies
The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.
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Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
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