Articles

  • Piano Academy is Back

    Piano Academy is Back

    Piano Academy is back!

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  • Permission: The New Currency to Create Customer Loyalty

    Permission: The New Currency to Create Customer Loyalty

    The end of third-party cookies has ushered us into a new era of consent-based personalization.

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  • Piano Software Elevates Flagship Product Composer

    Piano Software Elevates Flagship Product Composer

    Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore

    Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore

    Learn more about Piano’s Asia-Pacific Expansion and Headquarters.

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  • Piano’s 2020 Year in Review

    Piano’s 2020 Year in Review

    Read Piano by the Numbers, Piano a year in review.

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  • How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

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  • Get Past the Paywall: Boost Engagement to Reduce Churn

    Get Past the Paywall: Boost Engagement to Reduce Churn

    Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

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  • Get Past the Paywall:  Make The Right Offer The Right Way

    Get Past the Paywall: Make The Right Offer The Right Way

    Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

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  • Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020

    Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020

    We’re so proud to have been recognized alongside Mediahuis as the Digiday Marketing & Advertising Awards Europe winner for Most Effective/Measurable Campaign of 2020.

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  • Get Past the Paywall:  Personalize Engagement to Reach Users

    Get Past the Paywall: Personalize Engagement to Reach Users

    Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

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  • Piano chosen as a 2020 Red Herring Top 100 North America Winner

    Piano chosen as a 2020 Red Herring Top 100 North America Winner

    We are thrilled to announce we have been chosen as a 2020 Red Herring winner, recognizing the continent’s most exciting and innovative private technology companies.

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  • The Drum Names Trevor Kaufman "Martech Hero” in the 2020 B2B Awards

    The Drum Names Trevor Kaufman "Martech Hero” in the 2020 B2B Awards

    We are thrilled to announce that our CEO Trevor Kaufman has been selected as the 2020 winner of the “Martech Hero” award from The Drum.

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  • Piano Ranked Number 258th Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

    Piano Ranked Number 258th Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

    Deloitte’s Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies announced Piano ranked number 258th.

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  • Piano Nets "Product of Year" Honor in the 2020 BIG Award for Business

    Piano Nets "Product of Year" Honor in the 2020 BIG Award for Business

    The Business Intelligence Group's BIG Award for Business released their 2020 awards and we are excited to announce Piano was named the Product Of Year. The Business Intelligence Group's BIG

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  • 5 Ways to Turn Window Shoppers Into Subscribers

    5 Ways to Turn Window Shoppers Into Subscribers

    For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Piano Announces New Chief Growth Officer, Joanna Catalano

    Piano Announces New Chief Growth Officer, Joanna Catalano

    Piano, the leading subscription commerce and customer experience platform, today announces its new Chief Growth Officer, Joanna Catalano.

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  • Why advertisers are leaning into digital publishing strategies

    Why advertisers are leaning into digital publishing strategies

    The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.

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  • Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.

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