Articles

Read all of our blog posts and media bylines in Piano's Articles section. We cover a range of topics related to subscriptions, personalization and analytics written by our own thought leaders in addition to partners. From straighforward written blog posts to infographics, you'll find a catalog of information on how to create better customer experiences using data and journey orchestration tools.

Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics

Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale.

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Test These 3 Things for Small Steps Toward Big Conversions

Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.

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How to Successfully Launch Digital Campaigns for Disparate Audiences

Discover how Piano enabled Gulf News to gather insights about its audience and create campaigns to persuade users to pay for a digital subscription.

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The Salt Lake Tribune Converts Suspicious Users into Group Subscribers with Piano

By using Suspicious Activity Reports with Piano, the Salt Lake Tribune supercharged group subscriptions to drive more revenue. Learn more in this case study.

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The Getting Started Guide for Digital Subscriptions

Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.

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Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business

Piano Analytics was recognized as Product of the Year in the Business Intelligence Group’s BIG Award for Business. The award program recognizes companies, products and people leading their industries.

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Piano Named Best Subscription Platform in 2021 Digiday Technology Awards

Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.

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Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Piano ranked No. 274 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

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Piano and Digiday Release New Audience Analytics Report

Learn how to master audience analytics in new Piano & Digiday report with insights from 100+ publishers and brands plus other experts on the right data, tools and talent.

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Piano and Digiday Report Finds 50% of Surveyed Executives Don’t Have Systems to Analyze a Complete Picture of Customer Data

Piano announced the results of an original report on how organizations are navigating digital analytics challenges and opportunities.

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Data Democratization: The Key to Driving Your Business

Data democratization is about data availability, access and insights. It allows business users from teams across the organization and with any level of technical expertise to gather and analyze data.

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Monthly News Roundup: October 2021

Read the best analytics stories from the last month from MarTech, CMS Wire, The Drum and AIThority.

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Piano Academy Petite Amsterdam 2021 in Review

Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

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Meilleurtaux: Leveraging Analytics to Drive Future Growth

How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth

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How to Master the Quality of your Data: Challenges, Methods and Tools

Ensure that data is structured, qualitative, secure and easily accessible internally to drive revenue and growth.

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Piano Introduces Global Experiences for Easier Brand Experiences Management

Piano’s new Global Experiences enable publishers to create, deploy and manage experiences across all connected apps while retaining brand-specific autonomy.

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Infopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding

How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.

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Aligning Your Marketing and Sales Teams Around Marketing Attribution

Drive marketing attribution, customer acquisition and retention by aligning your marketing and sales teams

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Piano Wins Grand Globee in the 2021 CEO World Awards

The Globee Awards have recognized Piano as a Grand Winner in the 9th Annual 2021 CEO World Awards.

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Is there a future for marketing attribution with the demise of third-party cookies?

With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

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Articles

Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics

Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale.

Test These 3 Things for Small Steps Toward Big Conversions

Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.

How to Successfully Launch Digital Campaigns for Disparate Audiences

Discover how Piano enabled Gulf News to gather insights about its audience and create campaigns to persuade users to pay for a digital subscription.

The Salt Lake Tribune Converts Suspicious Users into Group Subscribers with Piano

By using Suspicious Activity Reports with Piano, the Salt Lake Tribune supercharged group subscriptions to drive more revenue. Learn more in this case study.

The Getting Started Guide for Digital Subscriptions

Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.

Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business

Piano Analytics was recognized as Product of the Year in the Business Intelligence Group’s BIG Award for Business. The award program recognizes companies, products and people leading their industries.

Piano Named Best Subscription Platform in 2021 Digiday Technology Awards

Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.

Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Piano ranked No. 274 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

Piano and Digiday Release New Audience Analytics Report

Learn how to master audience analytics in new Piano & Digiday report with insights from 100+ publishers and brands plus other experts on the right data, tools and talent.

Piano and Digiday Report Finds 50% of Surveyed Executives Don’t Have Systems to Analyze a Complete Picture of Customer Data

Piano announced the results of an original report on how organizations are navigating digital analytics challenges and opportunities.

Data Democratization: The Key to Driving Your Business

Data democratization is about data availability, access and insights. It allows business users from teams across the organization and with any level of technical expertise to gather and analyze data.

Monthly News Roundup: October 2021

Read the best analytics stories from the last month from MarTech, CMS Wire, The Drum and AIThority.

Piano Academy Petite Amsterdam 2021 in Review

Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

Meilleurtaux: Leveraging Analytics to Drive Future Growth

How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth

How to Master the Quality of your Data: Challenges, Methods and Tools

Ensure that data is structured, qualitative, secure and easily accessible internally to drive revenue and growth.

Piano Introduces Global Experiences for Easier Brand Experiences Management

Piano’s new Global Experiences enable publishers to create, deploy and manage experiences across all connected apps while retaining brand-specific autonomy.

Infopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding

How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.

Aligning Your Marketing and Sales Teams Around Marketing Attribution

Drive marketing attribution, customer acquisition and retention by aligning your marketing and sales teams

Piano Wins Grand Globee in the 2021 CEO World Awards

The Globee Awards have recognized Piano as a Grand Winner in the 9th Annual 2021 CEO World Awards.

Is there a future for marketing attribution with the demise of third-party cookies?

With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

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