Last year we focused on ensuring our employees and our clients’ businesses were safe, healthy, and productive. Through investment in both our platform and our talent, we realized impressive growth, scale and support for our global client roster. We are excited to share what we accomplished, benchmark data from our platform, and our best customer success stories as we prepare to tackle 2021, together.
First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.
A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.
How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.
These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies
With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies
Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear
Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.
Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.
Piano's Data Health checklist- sound data makes sound business decisions. Six of the most important ways to guarantee healthy data.
When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."
A quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on subscription performance beyond the COVID-19 subscription surge.
We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.
Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.
Piano announced an $88 million fundraise, led by Updata Partners with supporting investments from Rittenhouse Ventures and Linkedin Corporation.
