Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.
Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.
Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.
5 Steps to Building a Successful Digital Subscription Business
For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.
From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy d
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too
Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.
A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.