Numbers that Matter and How to Use Them
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
Further reading
How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
Lessons Learned from the Pandemic-Era Subscription Boom
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
1:02:22Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report
In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
Piano Releases Inaugural Subscription Performance Benchmark Report
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
Introducing Snackable Subscription Highlights
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
9 Stats for Subscription Success
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
Get Past the Paywall: Boost Engagement to Reduce Churn
Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.
Get Past the Paywall: Make The Right Offer The Right Way
Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.
Get Past the Paywall: Personalize Engagement to Reach Users
Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.
A Guidebook to the Subscriber Journey
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
Daily Memphian Case Study 2020
How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.
Driving Digital Contributions: a Case Study with Der Standard
Driving Digital Contributions: a Case Study with Der Standard.
5 Steps to Building a Successful Digital Subscription Business
5 Steps to Building a Successful Digital Subscription Business
5 Ways to Turn Window Shoppers Into Subscribers
For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.
58:25Maximizing Acquisition- Perfecting Pricing and Promotions
From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy d
Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
51:32What brands can learn from publishers about monetizing content
Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too
Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups
Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.
10 Strategic Recommendations Fueled by Piano’s Benchmark Data
A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.