Client Success Stories

What better way to learn what strategies and technologies can help you meet your business goals than by seeing what companies like yours have done? In Piano's Client Success section, read use cases from publishers and brands on how they've launched or optimized subscriptions, improved onsite targeting, content monetization or advertising and used analytics to get a full customer view.

  • Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

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  • How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention47:17

    How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention

    Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

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  • How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business8:49

    How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business

    Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.

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  • How Philly and Boston Magazines Pivoted to a Reader Revenue Model11:50

    How Philly and Boston Magazines Pivoted to a Reader Revenue Model

    Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

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  • Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

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  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

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  • L’Équipe – analytics driving growth from piloting to personalization

    L’Équipe – analytics driving growth from piloting to personalization

    How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach

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  • Le Monde – driving content strategy with an analytics approach

    Le Monde – driving content strategy with an analytics approach

    How Piano helped French media site Le Monde to leverage an analytics-based approach to provide the highest possible quality of content to their readers

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  • Le Parisien: Simple and effective analytics tactics for rapid data mining

    Le Parisien: Simple and effective analytics tactics for rapid data mining

    How Piano helped French media site Le Parisien to boost engine traffic with an efficient and streamlined analytics strategy

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  • How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

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  • Success in Subscription- The Spectator & Winnipeg Free Press59:36

    Success in Subscription- The Spectator & Winnipeg Free Press

    This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i

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  • Daily Memphian Case Study 2020

    Daily Memphian Case Study 2020

    How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.

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  • Winnipeg Free Press Case Study, November 2020

    Winnipeg Free Press Case Study, November 2020

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  • Mediahuis Case Study

    Mediahuis Case Study

    Inside Mediahaus' 12 month sprint to supercharge advertising revenue

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  • Driving Digital Contributions: a Case Study with Der Standard

    Driving Digital Contributions: a Case Study with Der Standard

    Driving Digital Contributions: a Case Study with Der Standard.

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.

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  • Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all with subscription model now.

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  • Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.

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  • Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns

    Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns

    Leading European media company Mediahuis — which runs over 40 of the largest news — wanted to create an advertising experience that could match Google and Facebook’s level of granularity.

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