First-Party Data

In a world in which third-party cookies are phasing out, harnessing the power of your own first-party data is key to long-term digital business success. Read all there is to know about the topic in Piano's First-Party Data section, which features media bylines, partner content and a toolkit on preparing for a world in which your own data comes first.

  • Building Brand Value with First-Party Data28:18

    Building Brand Value with First-Party Data

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • How to Make More Strategic Decisions With Contextual Data

    How to Make More Strategic Decisions With Contextual Data

    Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

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  • How to Win the Post-Third-Party Future49:05

    How to Win the Post-Third-Party Future

    Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were alrea

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  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

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  • How to Collect More First-Party Data

    How to Collect More First-Party Data

    First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

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  • Lessons from Public Media for the Post-Third-Party Cookie Future

    Lessons from Public Media for the Post-Third-Party Cookie Future

    Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

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  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

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  • Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

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  • How to Evaluate an Identity Solution

    How to Evaluate an Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

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  • First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie1:04:35

    First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie

    Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when i

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  • How to Win the Post-Third-Party Future

    How to Win the Post-Third-Party Future

    With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

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  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • Mediahuis Case Study

    Mediahuis Case Study

    Inside Mediahaus' 12 month sprint to supercharge advertising revenue

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