Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when it comes to first party data Speakers: Geert Desager, Strategy director, Mediahuis - Joanna Catalano, Chief growth officer, Piano - Clemens Hammacher, General Manager DACH, Piano
Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for eval...
A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies
Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences
Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were alrea
Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.
First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it
Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.
First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.
These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.
Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies
With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies
Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear
We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.
Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.
Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.
Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.
Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
What will the digital advertising landscape look like once third-party cookies come to an end?
Inside Mediahaus' 12 month sprint to supercharge advertising revenue
Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking...