Monthly News Roundup: September 2021

September 23, 2021 Piano Team

In honor of the return to school in many of our markets, we’ve focused on all things educational when it comes to subscriptions, personalization and analytics! Read Digiday’s series on third-party cookie deprecation, Sifted’s panel on the customer journey, what Apple’s IDFA and App Store updates mean for user acquisition according to MediaPost and Forbes’ take on analytics trends.

The Long Goodbye

Digiday has released an interactive graphic for its 10-part series on the long goodbye to third-party cookies. The coverage includes the obvious impact on the industry, including how Apple is building up its own ad business and how publishers are navigating the changes

The Conversion Killer: How to Avoid a Bad Customer Journey

Our client Sifted recently explored what kills a customer journey and how to build a better experience in its “Talks” series. Guests included Antoine Nougué, head of commercial for Europe at payments solutions provider, Vicky Van Asbroeck, chief experience officer at Vestiaire Collective, a marketplace for premium pre-owned fashion, and Alex Loizou, cofounder and CEO of Trouva, a platform to buy from small brick-and-mortar boutiques.

Data and Privacy Forcing Changes in Acquisition Strategies

App marketing platform Zoomd Technologies has released The State of User Acquisition 2021 Research report, which analyzes mobile marketing and the best ways to convert consumers in the midst of Apple’s IDFAs and App Store updates in iOS version 14.5. Companies that sell digital subscriptions to direct customers can now link out to their own websites to conduct the payment process, meaning publishers can now rethink their acquisition strategies for iOS users to avoid sacrificing steep payment commission rates. 

Don’t Let Your Business Miss Out on These Three Digital Marketing Trends

Consumer analytics is “probably one of the most underrated and underutilized marketing methods,” according to this recent Forbes article. Analytics can help you learn about what consumers want and then adjust your marketing strategies accordingly.

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