Monthly News Roundup: March 2021

March 22, 2021 Piano Team

Need some good reading material? Here’s a quick recap of the top stories we loved diving into this month! Right now, we’re focused on all things cookie. The Wall Street Journal tells us why Google won’t replace the cookie, while eMarketer, AdAge and Adweek have great pieces on your future post-cookie.

How Publishers Should Evaluate the Post-Cookie Options
Will a single identifier replace third-party cookies or will brands and publishers see multiple solutions at their disposal? Read eMarketer’s take based on some recent research.

Five Things We Know About Google’s Ad Changes After Cookies
Google has confirmed it won’t replace cookies — what does that actually mean for the future of personalization? This WSJ article lays out some potential scenarios.  

The Best Kind of Identity Replacement? Have Your Own Data
Companies must future-proof their customer relationships against industry players and new regulations, says InfoSum CEO Brian Lesser. Read more on the power of first-party data in this AdAge opinion piece.

Yes, There Is a Future Beyond the Cookie and It’s Full of New Opportunities for Advertisers
When the last of the third-party cookies exit the ecosystem in early 2022, opportunities will abound for marketers and publishers to create a better value exchange with consumers. Read more in this AdWeek piece by LiveRamp President and Head of Products and Platforms Anneka Gupta.

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