Personalization

Piano's Personalization section showcases how to improve onsite targeting, content monetization and advertising using zero- and first-party data in the lead-up to third-party cookie deprecation. Read research, browse bylines and get tips and tricks for collecting and using more of your own data.

  • Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

    Read Article
  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

    Read Article
  • How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

    Read Article
  • How to Make More Strategic Decisions With Contextual Data

    How to Make More Strategic Decisions With Contextual Data

    Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

    Read Article
  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

    Read Article
  • Lessons from Public Media for the Post-Third-Party Cookie Future

    Lessons from Public Media for the Post-Third-Party Cookie Future

    Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

    Read Article
  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

    Read Article
  • Piano Monthly News Roundup: July 2021

    Piano Monthly News Roundup: July 2021

    A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

    Read Article
  • Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

    Read Article
  • How to Evaluate an Identity Solution

    How to Evaluate an Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

    Read Article
  • How to Win the Post-Third-Party Future

    How to Win the Post-Third-Party Future

    With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

    Read Article
  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

    Read Article
  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

    Read Article
  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

    Watch Video
  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

    Read Article
  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

    Read Article
  • Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

    Read Article
  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

    Read Article
  • Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano today announced that it has been selected as the winner of the “Data Management Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough.

    Read Article
  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

    Watch Video
  • loading
    Loading More...