Personalization

  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

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  • Piano Monthly News Roundup: July 2021

    Piano Monthly News Roundup: July 2021

    A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

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  • Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

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  • How To Evaluate An Identity Solution

    How To Evaluate An Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

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  • How to Win the Post-Third-Party Future

    How to Win the Post-Third-Party Future

    With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

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  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano today announced that it has been selected as the winner of the “Data Management Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough.

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  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

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  • L’Équipe – analytics driving growth from piloting to personalization

    L’Équipe – analytics driving growth from piloting to personalization

    How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach

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  • Highlights from Piano Academy, Winter 2021 Edition

    Highlights from Piano Academy, Winter 2021 Edition

    See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.

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  • Post-Third-Party Cookie Identity from All Sides: A Roundtable44:31

    Post-Third-Party Cookie Identity from All Sides: A Roundtable

    The end of third-party cookies impacts everyone. How can we work together to use the deprecation to improve the consumer value exchange and positively influence business performance?

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  • Permission as the New Currency29:26

    Permission as the New Currency

    Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences.

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  • 3 Takeaways on Third-Party Cookie Deprecation from InfoSum47:55

    3 Takeaways on Third-Party Cookie Deprecation from InfoSum

    Of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity found that only 8% deployed solutions to prepare for a world without third-party cookies.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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