How the right data can build brand value and protect consumer privacy
A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies and their clients? On Thursday, May 27, our Chief Growth Officer Joanna Catalano, our Managing Director, Global Accounts Marie Fenner, ID5 Co-founder and CEO Mathieu Roche and Ad Age Studio 30 Editor John Dioso discussed top strategies as advertisers prepare for the cookieless future.
