How the right data can build brand value and protect consumer privacy

June 1, 2021

A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies and their clients? On Thursday, May 27, our Chief Growth Officer Joanna Catalano, our Managing Director, Global Accounts Marie Fenner, ID5 Co-founder and CEO Mathieu Roche and Ad Age Studio 30 Editor John Dioso discussed top strategies as advertisers prepare for the cookieless future.

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How the Right Data Can Build Brand Value and Protect Consumer Privacy
How the Right Data Can Build Brand Value and Protect Consumer Privacy

We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "Ho...

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Zero- vs. First-Party Data
Zero- vs. First-Party Data

We break down the differences between zero- and first-party data, both helpful data types for building up a...