Piano Academy

Whether you're new to reader revenue or running advanced subscriber models, Piano Academy is designed to educate, inform and support your business goals of growing, expanding and engaging your audience.

  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Highlights from Piano Academy, Winter 2021 Edition

    Highlights from Piano Academy, Winter 2021 Edition

    See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.

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  • Supporting News Accuracy and Diversity in a Post-Fakebook World53:11

    Supporting News Accuracy and Diversity in a Post-Fakebook World

    Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re

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  • Numbers that Matter and How to Use Them39:52

    Numbers that Matter and How to Use Them

    Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.

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  • How local and national publications are transforming their businesses through reader revenue53:11

    How local and national publications are transforming their businesses through reader revenue

    Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and

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  • Turbocharging Personalization with Analytics28:14

    Turbocharging Personalization with Analytics

    Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c

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  • Post-Cookie Identity from All Sides: A Roundtable44:31

    Post-Cookie Identity from All Sides: A Roundtable

    The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the

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  • Permission as the New Currency29:26

    Permission as the New Currency

    Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences

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  • Using Data to be Dynamic in Onsite Experiences49:12

    Using Data to be Dynamic in Onsite Experiences

    Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr

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  • Preparing for Third-Party Cookie Deprecation47:55

    Preparing for Third-Party Cookie Deprecation

    A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a worl

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.

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  • 9 Stats for Subscription Success

    9 Stats for Subscription Success

    Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

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  • Piano Academy is Back

    Piano Academy is Back

    Piano Academy is back!

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  • Permission: The New Currency to Create Customer Loyalty

    Permission: The New Currency to Create Customer Loyalty

    The end of third-party cookies has ushered us into a new era of consent-based personalization.

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  • A Guidebook to the Subscriber Journey

    A Guidebook to the Subscriber Journey

    Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • 5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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