Live Course 1

Launching a successful subscription business

From understanding your audience, determining products and pricing, to prepping for launch, we’ll take you through all the critical elements of a successful subscription model.

Join the webinar
September 16th, 10am EST
Access the recording
September 18th

In this course you will learn:

  • Understanding your audience
  • Building your subscription product
  • Moving users through the funnel and increasing engagement
  • Pricing for profitability
  • Successful launch strategies for long-term audience growth
Guest Speaker

Eric Barnes
CEO, The Daily Memphian

Eric Barnes is CEO of The Daily Memphian, an online daily news source in Memphis that launched in September 2018. Additionally, for 10 years, he’s hosted Behind the Headlines on WKNO, the local PBS station in Memphis. For more than a year he’s hosted The Extra Podcast on The Daily Memphian, which focuses on arts and culture.

Course Leader

Michael Silberman
SVP Strategy, Piano

Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, and CBS News.


Ashley Deibert
CMO, Piano

Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle). 

Check out the academy

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