Launching a successful subscription business
From understanding your audience, determining products and pricing, to prepping for launch, we’ll take you through all the critical elements of a successful subscription model.
In this course you will learn:
CEO, The Daily Memphian
Eric Barnes is CEO of The Daily Memphian, an online daily news source in Memphis that launched in September 2018. Additionally, for 10 years, he’s hosted Behind the Headlines on WKNO, the local PBS station in Memphis. For more than a year he’s hosted The Extra Podcast on The Daily Memphian, which focuses on arts and culture.
SVP Strategy, Piano
Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, MSNBC.com and CBS News.
Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle).
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