Maximizing Acquisition: Perfecting Pricing and Promotions
From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy designed to boost conversion rates.
In this course, you will learn:
CMO, Crain Communications
Veebha Mehta joined Crain Communications as Chief Marketing Officer in February 2020. Veebha’s career in marketing has been built on successfully launching and driving revenue for new products and businesses through digital and non-digital marketing strategies in the U.S. and international markets. Before joining Crain, Veebha was Vice President of eCommerce and Consumer Marketing at Cengage Learning. She led the launch of the company’s first direct-to-consumer offer, an industry-disrupting access model for content. Prior to Cengage, Veebha was Head of Consumer Marketing for Pearson North America, where she built and executed go-to-market strategies to drive eCommerce revenue for two direct-to-consumer businesses. In her free time, Veebha loves travel and the Arts
SVP Strategy, Piano
Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, MSNBC.com and CBS News.
Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle).
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