LIve Course 3

Maximizing Acquisition: Perfecting Pricing and Promotions

From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy designed to boost conversion rates.

Join the webinar
October 14th, 10am EST
Access the recording
October 16th

 

In this course, you will learn:

  • Pros and cons of locked vs. notification models
  • The effect of pay-only offers
  • How the decoy offer impacts revenue
  • Pricing research tips to identify your best rate
  • How trials and promotions impact acquisition
Guest Speaker
VEEBHA

Veebha Mehta
CMO, Crain Communications

Veebha Mehta joined Crain Communications as Chief Marketing Officer in February 2020. Veebha’s career in marketing has been built on successfully launching and driving revenue for new products and businesses through digital and non-digital marketing strategies in the U.S. and international markets. Before joining Crain, Veebha was Vice President of eCommerce and Consumer Marketing at Cengage Learning. She led the launch of the company’s first direct-to-consumer offer, an industry-disrupting access model for content. Prior to Cengage, Veebha was Head of Consumer Marketing for Pearson North America, where she built and executed go-to-market strategies to drive eCommerce revenue for two direct-to-consumer businesses. In her free time, Veebha loves travel and the Arts

Course Leader
Michael Silberman SVP Strategy, Piano

Michael Silberman
SVP Strategy, Piano

Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, MSNBC.com and CBS News.

Moderator
Mask Group

Ashley Deibert
CMO, Piano

Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle). 

Check out the Academy

Piano is committed to respecting your privacy, and we’ll only use your personal information to administer your account and to provide the content you requested. From time to time, we would like to send you emails related to the content you requested. If you no longer want to hear from us, please use the unsubscribe link in the footer of any email you receive from us, or by contacting security@piano.io.

By submitting this form, you allow Piano to store and process your personal information to provide you with the content requested.