Numbers that Matter and How to Use Them
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
Further reading
Retiring Third-Party Cookies: Stop Panicking and Start Planning
Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.
Highlights from Piano Academy, Winter 2021 Edition
See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.
53:11Supporting News Accuracy and Diversity in a Post-Fakebook World
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
53:11How local and national publications are transforming their businesses through reader revenue
Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and
28:14Turbocharging Personalization with Analytics
Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c
44:31Post-Cookie Identity from All Sides: A Roundtable
The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the
29:26Permission as the New Currency
Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences
49:12Using Data to be Dynamic in Onsite Experiences
Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr
47:55Preparing for Third-Party Cookie Deprecation
A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a worl
Thrive in the Post-Cookie World by Harnessing Your Own Data
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
Piano’s Cookieless Survival Kit
Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.
How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge
Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.
9 Stats for Subscription Success
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
The end of third-party cookies has ushered us into a new era of consent-based personalization.
A Guidebook to the Subscriber Journey
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
The Zero Party Data Strategy
What will the digital advertising landscape look like once third-party cookies come to an end?
5 Steps to Building a Successful Digital Subscription Business
5 Steps to Building a Successful Digital Subscription Business
59:36This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i