The State of Direct Brand Engagement

November 27, 2020 Piano Team

It’s no secret that at some point in 2022, third-party cookies will crumble.

 

All puns aside, it’s time for brands to rethink the myriad ways they use data to target and engage consumers. Because when the cookies drop, so will the ability to rely on third-party data. More ownership over data will be necessary to maximize engagement and determine how to better connect with consumers.  

 

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