Preparing for Third-Party Cookie Deprecation

March 11, 2021

A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a world without third-party cookies. We'll explore why investing more in first-party and zero-party data is the key to thriving in a cookieless world with Brian Lesser, CEO of InfoSum, and Joanna Catalano, Chief Growth Officer at Piano.

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Using Data to be Dynamic in Onsite Experiences
Using Data to be Dynamic in Onsite Experiences

Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party ...

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Thrive in the Post-Cookie World by Harnessing Your Own Data
Thrive in the Post-Cookie World by Harnessing Your Own Data

Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cook...