Ebooks & Guides

Piano's Ebooks and Guides are longer-form pieces of content that go into more detail on specific elements of subscriptions, personalization and analytics. They can range from explainer-type content, such as Subcriptions 101, to more technical topics such as how to set up a data governance model. Ebooks and guides can also include both proprietary and sponsored research.

  • The Publisher’s Guide to Subscriber Retention

    The Publisher’s Guide to Subscriber Retention

    This guide by Digiday and Piano covers how publishers are proactively addressing churn and increasing retention at vulnerable moments in the subscriber journey.

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  • How marketers are using flexible datasets to power successful campaigns

    How marketers are using flexible datasets to power successful campaigns

    Digiday and Piano unpack some of the top challenges marketing teams face as they race to secure as much data as possible while implementing tactics that actually power successful campaigns.

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  • The Getting Started Guide for Digital Subscriptions

    The Getting Started Guide for Digital Subscriptions

    Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.

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  • Piano and Digiday Release New Audience Analytics Report

    Piano and Digiday Release New Audience Analytics Report

    Learn how to master audience analytics in new Piano & Digiday report with insights from 100+ publishers and brands plus other experts on the right data, tools and talent.

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  • Piano Releases Inaugural Subscription Performance Benchmark Report

    Piano Releases Inaugural Subscription Performance Benchmark Report

    For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

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  • A Guidebook to the Subscriber Journey

    A Guidebook to the Subscriber Journey

    Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • 5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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