It’s no secret that at some point in 2022, third-party cookies will crumble.
All puns aside, it’s time for brands to rethink the myriad ways they use data to target and engage consumers. Because when the cookies drop, so will the ability to rely on third-party data. More ownership over data will be necessary to maximize engagement and determine how to better connect with consumers.
This guide by Digiday and Piano covers how publishers are proactively addressing churn and increasing retention at vulnerable moments in the subscriber journey.
Digiday and Piano unpack some of the top challenges marketing teams face as they race to secure as much data as possible while implementing tactics that actually power successful campaigns.
Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.
Learn how to master audience analytics in new Piano & Digiday report with insights from 100+ publishers and brands plus other experts on the right data, tools and talent.
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
What will the digital advertising landscape look like once third-party cookies come to an end?
5 Steps to Building a Successful Digital Subscription Business
