It’s no secret that at some point in 2022, third-party cookies will crumble.
All puns aside, it’s time for brands to rethink the myriad ways they use data to target and engage consumers. Because when the cookies drop, so will the ability to rely on third-party data. More ownership over data will be necessary to maximize engagement and determine how to better connect with consumers.
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
What will the digital advertising landscape look like once third-party cookies come to an end?
5 Steps to Building a Successful Digital Subscription Business
