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Industry Report

The state of direct brand engagement

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Post-cookies, brands are becoming content creators

As the industry barrels toward this challenging eventuality, advertisers and publishers sit on different sides of the same coin. Without robust third-party data, publishers are struggling to provide advertisers with accurate data to be used in targeting and segmentation. And as advertisers struggle to use their shrinking data sets to effectively target users, ads become less effective and return-on-ad-spend shrivels.

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