Strategy & Insight
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Read ArticleThrive in the Post-Cookie World by Harnessing Your Own Data
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
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Read ArticleGet Past the Paywall: Boost Engagement to Reduce Churn
Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.
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Read ArticleGet Past the Paywall: Make The Right Offer The Right Way
Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.
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Read ArticleGet Past the Paywall: Personalize Engagement to Reach Users
Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.
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Read FlipbookThe Zero Party Data Strategy
What will the digital advertising landscape look like once third-party cookies come to an end?
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Read Flipbook5 Steps to Building a Successful Digital Subscription Business
5 Steps to Building a Successful Digital Subscription Business
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Read FlipbookThe State of Direct Brand Engagement
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Read Article5 Ways to Turn Window Shoppers Into Subscribers
For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.
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Read ArticleHow Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
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Read ArticleWhy advertisers are leaning into digital publishing strategies
The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.
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Read ArticleHow Digital Publishing Strategies are Leading Brands to a Cookieless Future
It’s no secret that at some point in 2022, third-party cookies will crumble.
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Read ArticleMonetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension
Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking...
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Read Article10 Strategic Recommendations Fueled by Piano’s Benchmark Data
A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.
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Read ArticleWhy Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World
The clock is ticking on third-party data.
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Read ArticleStrength in Numbers: The Transformational Power of Publisher Alliances
As publishers compete with behemoths like Google and Facebook for advertising dollars, alliances have proven a winning formula. Strength, they’ve found, really does come from numbers.
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Read ArticleHow to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments
Today, though, more personalized approaches exist. And the effect is win-win: advertisers get better ROI while publishers preserve inventory among readers who love rap, but may not be able to drive.
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Read ArticleLessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies
Media companies across Norway, Sweden, Denmark and Finland were early to adopt digital subscription products and have been perfecting their strategies since.
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Read ArticleRethinking Audience in a User-First World: Building a Revenue Strategy That Converts
The long-expected digital consolidation is finally upon us. Media companies, it’s clear, are looking to survive by getting bigger — to increase revenue and better compete by way of sheer scale.
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Read ArticleOn the Horizon: Personalizing the Path to Conversion on Social
Piano’s customers demonstrate that every day — experimenting and testing new ideas to continually drive conversion. And to help them achieve those goals, Piano strives to do the same.
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Read ArticleSix Things to Know About Ad Blocking: How to Restore Revenue With the Right Response
With the right strategies, you can maximize your ad blocking detection to increase engagement further and, ultimately, improve paid conversion too.
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