Strategy & Insight

  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • The Art of Mastering Your Data Governance

    The Art of Mastering Your Data Governance

    Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

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  • Avoiding Data Sampling Places Quality Over Quantity

    Avoiding Data Sampling Places Quality Over Quantity

    Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

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  • Piano's Data Health Checklist

    Piano's Data Health Checklist

    Piano's Data Health checklist- sound data makes sound business decisions. Six of the most important ways to guarantee healthy data.

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  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

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  • Introducing Snackable Subscription Highlights

    Introducing Snackable Subscription Highlights

    We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Permission as the New Currency29:26

    Permission as the New Currency

    Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences.

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  • 9 Stats for Subscription Success

    9 Stats for Subscription Success

    Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • Get Past the Paywall: Boost Engagement to Reduce Churn

    Get Past the Paywall: Boost Engagement to Reduce Churn

    Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

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  • Get Past the Paywall:  Make The Right Offer The Right Way

    Get Past the Paywall: Make The Right Offer The Right Way

    Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

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  • Get Past the Paywall:  Personalize Engagement to Reach Users

    Get Past the Paywall: Personalize Engagement to Reach Users

    Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • 5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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