Strategy & Insight

Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.