Subscriptions

From launching a successful subscription business to optimizing one you've already launched, read our Subscription section for all of our content on the topic. You'll learn about key trends and thought leadership and have access to proprietary research based on our subscription performance benchmark data.

  • Engagement Insights and Benchmarks Across the Marketing Funnel26:32

    Engagement Insights and Benchmarks Across the Marketing Funnel

    Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.

    Watch Video
  • Why Effective Engagement Means More Trials and Conversions26:10

    Why Effective Engagement Means More Trials and Conversions

    Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr

    Watch Video
  • Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.

    Read Article
  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

    Read Article
  • Turbocharging your reader revenue models, lessons from the coal face1:01:14

    Turbocharging your reader revenue models, lessons from the coal face

    There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will

    Watch Video
  • Monthly News Roundup: June 2021

    Monthly News Roundup: June 2021

    Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.

    Read Article
  • Ein Jahr Digital Subscriptions mit Piano bei PD Digital. Lessons Learned19:18

    Ein Jahr Digital Subscriptions mit Piano bei PD Digital. Lessons Learned

    Interview von Daniel Kempf, Managing Director, PD Digital, mit Clemens Hammacher, general manager DACH, Piano während BDZV - BeBeta.

    Watch Video
  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

    Read Article
  • Aperçu de l’outil Composer14:53

    Aperçu de l’outil Composer

    Vincent Brach Directeur Commercial France & Benelux - Piano lors du Wan Ifra Media Francophone Leaders Summit - Mai 2021

    Watch Video
  • Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report1:02:22

    Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report

    In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c

    Watch Video
  • Piano Releases Inaugural Subscription Performance Benchmark Report

    Piano Releases Inaugural Subscription Performance Benchmark Report

    For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

    Read Article
  • Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

    Read Article
  • How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention47:17

    How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention

    Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

    Watch Video
  • Introducing Snackable Subscription Highlights

    Introducing Snackable Subscription Highlights

    We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

    Read Article
  • How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business8:49

    How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business

    Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.

    Watch Video
  • How Philly and Boston Magazines Pivoted to a Reader Revenue Model11:50

    How Philly and Boston Magazines Pivoted to a Reader Revenue Model

    Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

    Watch Video
  • Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

    Read Article
  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

    Watch Video
  • Highlights from Piano Academy, Winter 2021 Edition

    Highlights from Piano Academy, Winter 2021 Edition

    See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.

    Read Article
  • Supporting News Accuracy and Diversity in a Post-Fakebook World53:11

    Supporting News Accuracy and Diversity in a Post-Fakebook World

    Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re

    Watch Video
  • loading
    Loading More...