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Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and
Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.
Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.
Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.