How Italy’s most read newspaper has continued its digital subscriber growth throughout the pandemic by applying machine learning, data analysis, survey research, and constant testing.
Further reading
17:28Katelyn Belyus dives into proven tactics to target churned users and drive resubscribes, based on insights from Piano’s proprietary benchmark data.
Learn about Fortune Media’s one year sprint to optimize its subscription tactics to develop the site into a successful Premium offer
Discover how CNBC optimized its subscriber journey with Piano’s A/B testing to successfully launch its DTC premium content product
This guide by Digiday and Piano covers how publishers are proactively addressing churn and increasing retention at vulnerable moments in the subscriber journey.
Discover how El Confidencial used Piano Analytics data to optimize its site with a range of A/B tests and drive subscriptions by 60%
32:20Composer Insights is an integration between Piano Analytics and Piano Composer that gives you the most comprehensive view of subscription performance.
Composer Insights provides a comprehensive view of subscription performance and helps publishers identify and optimize the most effective touchpoints on the path to conversion.
40:05In this webinar, Polaris media Sør discusses their path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.
El Mundo worked with Piano on segmenting their audience and developing a dynamic paywall. This gave them the flexibility to target different reader groups with tailored strategies.
Inc42 leveraged Piano’s testing capabilities to understand the content and user experience preferences of their audience
Insider increased engagement, memberships and revenue through a strategy fueled by Piano’s platform and services.
Every paid subscriber starts out as a casual user. Here are three ways to increase the value of fly-by visitors to your website.
49:33You know you need to continuously test your subscription strategy to maximize ROI. But what, exactly, do you need to test? In this webinar, we'll examine best practices for how to identify tests
Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.
52:01How do you define the success of your digital subscriptions—and how can they perform even better? Join Piano in conversation with Matthew Harrison of Sifted and Svein-Erik Hole of Teknisk Ukeblad Medi
Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.
Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.
59:45Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.