Why Effective Engagement Means More Trials and Conversions

September 16, 2021

Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a critical element in their decision to subscribe and using personalized content recommendations is a great way to raise their engagement. As well, matching user behavior with the right subscription offer can double your conversion rate. But it doesn't end there. These lessons can also be used to increase engagement for subscribers and increase retention rates. In fact, Piano's data shows the behaviors that predict cancellation vary significantly for trialists compared to subscribers. Don't miss this chance to explore the lessons on conversion and retention from Piano's trove of proprietary data. On Tuesday, September 14th, Michael Silberman, SVP Strategy, Piano, led a discussion at the 2021 Renewd Summit on Why Effective Engagement Means More Trials and Conversions.

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