Using Data to be Dynamic in Onsite Experiences

March 11, 2021

Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Product Officer at The Daily Beast, and Ken Sheldon, Vice President Customer Experience at Arizent, have achieved this with Piano.

Previous Video
Permission as the New Currency
Permission as the New Currency

Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use ...

Next Video
3 Takeaways on Third-Party Cookie Deprecation from InfoSum
3 Takeaways on Third-Party Cookie Deprecation from InfoSum

Of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity fou...