On Demand Webinars

In Piano's Webinars section, view past events with partners, clients and industry groups on demand in addition to client success stories across subscriptions, personalization and analytics.

  • How to Exploit Your Data Goldmine45:43

    How to Exploit Your Data Goldmine

    Data can be a differentiator for any business. But many organizations sit on top of that invaluable information with no actionable way to use it. In this session, learn how to strike data gold with Pi

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  • Reevaluating Retention with Piano’s Best Practices37:52

    Reevaluating Retention with Piano’s Best Practices

    Learn how to keep customers renewing with our best practices for anti-cancellation tactics in conversation with Harvard Business Review. Speaker: Nini Diana, Director, Consumer Marketing, Harvard Busi

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  • From Browsers to Buyers: Conversion Tactics That Work28:48

    From Browsers to Buyers: Conversion Tactics That Work

    Prime casual content consumers with reasons to subscribe. During this session, you’ll hear real examples of successful conversion tactics from Piano client Gulf News to get inspired for your business.

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  • Is Data Alliance An Effective Strategy to Share Information?29:20

    Is Data Alliance An Effective Strategy to Share Information?

    Building a data alliance for publishers in Europe has been an effective solution to compete for ad spend against social media platforms. But can its success be repeated in other markets? During this s

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  • Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning (Presentación en español)30:00

    Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning (Presentación en español)

    Speakers: Patrick Appel, Director of Research, Piano (translated by Billy Aldea-Martinez in spanish) Francisca Duran Bruce Sales Director, Piano

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  • Cómo construir una estrategia de datos que impulse el negocio de suscripciones.51:27

    Cómo construir una estrategia de datos que impulse el negocio de suscripciones.

    Declan liderara una presentación sobre la importancia de introducir una estrategia de modelo de datos en vuestra organización.

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  • Piano Academy Fall 20212:51:59

    Piano Academy Fall 2021

    Piano Academy Fall 2021 took place on November 18 from 8:30 AM - 12:00 PM EST. This half-day event was filled with insights on how to help your business better engage audiences, elevate brand experien

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  • Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning.26:22

    Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning.

    Speakers: Patrick Appel, Director of Research, Piano (presentation in english) EN & SP Francisca Duran Bruce Sales Director at Piano (introduction & moderation in spanish)

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  • Stream Inspector: optimize the quality of all your analytics tags in a few clicks!49:39

    Stream Inspector: optimize the quality of all your analytics tags in a few clicks!

    As a data analyst, you've probably spent many long hours auditing your tagging plans, often with disappointing results. In this webinar, we would like to introduce you to all the features of Stream In

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  • Stream Inspector : optimisez en quelques clics la qualité de tous vos marquages analytics50:48

    Stream Inspector : optimisez en quelques clics la qualité de tous vos marquages analytics

    En qualité de Data Analyst, vous ne comptez certainement plus les heures passées à vérifier vos plans de marquage, avec un résultat souvent peu satisfaisant. Dans ce webinar, nous vous invitons à déco

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  • Wie Le Monde mit Hilfe von Analytics-Daten die Media Performance steigert!37:08

    Wie Le Monde mit Hilfe von Analytics-Daten die Media Performance steigert!

    Webinar in German & English with Pierre Buffet, head of numerical study - Le Monde, Clemens Hammacher, General Manager DACH & Adrien Guenther, Director Analytics - Piano

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  • Piano Analytics : Comment exploiter toutes les capacités de Data Management ?1:02:56

    Piano Analytics : Comment exploiter toutes les capacités de Data Management ?

    Si vous êtes admin ou gestionnaire de datas et souhaitez maîtriser à la perfection la configuration de votre modèle de données sur Piano Analytics, alors ce webinar est fait pour vous ! À travers plus

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  • Piano Analytics: Harness the full power of Data Management56:10

    Piano Analytics: Harness the full power of Data Management

    Are you a data administrator or a data manager and want to master the setup of your data model on Piano Analytics? Then this webinar is for you! Through several use cases, we will dive into how to use

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  • Comment lutter efficacement contre le churn ?59:45

    Comment lutter efficacement contre le churn ?

    Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.

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  • Building Brand Value with First-Party Data28:18

    Building Brand Value with First-Party Data

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around44:27

    The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around

    All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,

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  • Engagement Insights and Benchmarks Across the Marketing Funnel26:32

    Engagement Insights and Benchmarks Across the Marketing Funnel

    Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.

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  • Why Effective Engagement Means More Trials and Conversions26:10

    Why Effective Engagement Means More Trials and Conversions

    Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr

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  • How to Win the Post-Third-Party Future49:05

    How to Win the Post-Third-Party Future

    Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were alrea

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  • Prepara tu negocio para el fin de las cookies de terceros con Piano - invitado especial El Mundo59:16

    Prepara tu negocio para el fin de las cookies de terceros con Piano - invitado especial El Mundo

    Speakers: - Miguel de Graaff, Regional Manager, Piano - Iñaki Azparren Sr. Digital Business and Product Strategist, Piano - Tacho Orero, Director of product strategy & digital advertising transform

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