On Demand Webinars

In Piano's Webinars section, view past events with partners, clients and industry groups on demand in addition to client success stories across subscriptions, personalization and analytics.

  • The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around44:27

    The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around

    All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,

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  • Engagement Insights and Benchmarks Across the Marketing Funnel26:32

    Engagement Insights and Benchmarks Across the Marketing Funnel

    Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.

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  • Why Effective Engagement Means More Trials and Conversions26:10

    Why Effective Engagement Means More Trials and Conversions

    Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr

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  • How to Win the Post-Third-Party Future49:05

    How to Win the Post-Third-Party Future

    Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were alrea

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  • Ein Jahr Digital Subscriptions mit Piano bei PD Digital. Lessons Learned19:18

    Ein Jahr Digital Subscriptions mit Piano bei PD Digital. Lessons Learned

    Interview von Daniel Kempf, Managing Director, PD Digital, mit Clemens Hammacher, general manager DACH, Piano während BDZV - BeBeta.

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  • Aperçu de l’outil Composer14:53

    Aperçu de l’outil Composer

    Vincent Brach Directeur Commercial France & Benelux - Piano lors du Wan Ifra Media Francophone Leaders Summit - Mai 2021

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  • First-Party Data Acquisition: Comment prioriser sa stratégie d’acquisition avec des données first party ?9:09

    First-Party Data Acquisition: Comment prioriser sa stratégie d’acquisition avec des données first party ?

    Vincent Brach, Sales Director France - Benelux

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  • How local and national publications are transforming their businesses through reader revenue53:11

    How local and national publications are transforming their businesses through reader revenue

    Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and

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  • Piano Academy: An Event for Indian Publishers57:22

    Piano Academy: An Event for Indian Publishers

    From understanding your audience, determining products and pricing, to preparing for launch, we’ll take you through all the critical elements of a successful subscription model, and equip you to launc

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  • Prepara tu negocio para el fin de las cookies de terceros con Piano - invitado especial El Mundo59:16

    Prepara tu negocio para el fin de las cookies de terceros con Piano - invitado especial El Mundo

    Speakers: - Miguel de Graaff, Regional Manager, Piano - Iñaki Azparren Sr. Digital Business and Product Strategist, Piano - Tacho Orero, Director of product strategy & digital advertising transform

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  • Turbocharging your reader revenue models, lessons from the coal face1:01:14

    Turbocharging your reader revenue models, lessons from the coal face

    There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will

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  • How to thrive in the post-cookie world by harnessing your own data30:45

    How to thrive in the post-cookie world by harnessing your own data

    Learn from Jagran New Media’s CEO, Bharat Gupta and Alex Chapko, General Manager, Piano, about the winning strategies and tactics this leading media company has put in place to create a more resilient

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  • First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie1:04:35

    First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie

    Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when i

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  • Partners Not Vendors - Adding Real Value to Publishers1:26:27

    Partners Not Vendors - Adding Real Value to Publishers

    Moderated by Chris Kane, Founder of Jounce Media, the Programmatic Supply Chain Authority, this one-hour roundtable discussion will feature revenue generation ideas that Publishers can use, right now,

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  • Boosting Retention and Fighting Churn Strategies from 300+ News Publishers41:40

    Boosting Retention and Fighting Churn Strategies from 300+ News Publishers

    Michael Silberman, Senior Vice President, Strategy & Development, Piano during FIPP D2C

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  • How can ad tech support publishers in preparation for the cookieless world?47:58

    How can ad tech support publishers in preparation for the cookieless world?

    The deprecation of third-party cookies it’s a big opportunity for publishers to gain control over their data and revenue after the damage inflicted on them by the misuse of cookies. Today, Technology

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  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report1:02:22

    Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report

    In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c

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  • 4 lessons learned from leading publishers during the subscription boom3:14

    4 lessons learned from leading publishers during the subscription boom

    What have publishers learned since the COVID19 subscription boom? Check out what The Daily Beast, Forbes, CNBC, Philadelphia magazine/Boston Magazine, Arizent, Tamedia, EL ESPAÑOL and Teknisk Ukeblad

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  • How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention47:17

    How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention

    Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

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