Building Brand Value with First-Party Data

October 8, 2021 Piano Team

A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies and their clients? Reset means looking at the state of the industry and emerging with fresh, new ideas. This session will allow the audience to walk away with an understanding of first-party data acquisition strategies and potential paths forward for their organizations.

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